White Claw brand

A SURGE OF PURE REFRESHMENT

With consumers switching to healthier, naturally ‘better for you’ alcoholic beverages, Mark Anthony International wanted to capitalise with a totally new type of refreshment – a 100% natural seltzer that combined their BrewPure system with the twist of 5% alcohol and a hint of fruit flavour.

Inspired by the legend of the White Claw, we created a new brand that captures the experience of being hit by the cooling sea spray, released by the pounding waves for pure refreshment.