Toyota rebrands with flat logo and abandons wordmark

Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark.

The new logo and branding was created by agency The&Partnership for Toyota's Europe division and sees the automaker's name removed and its old, 3D design flattened, leaving just a simplified, 2D emblem made up of three overlapping ovals.

This change was an acknowledgement of the brand's visual recognition amongst European consumers, meaning it no longer needs to plainly state its name to be identified.