New Packaging and Identity for Natural Condiments Brand Dr Will's

B&B studio has redesigned Dr Will's brand identity and packaging. Launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce, the brand relies on natural sugars and healthy fats to create products with zero compromise on taste - the raison d'etre of the condiments category.

B&B's design brings flavor to the forefront with full-color labels that create a rich and foodie palette across the range. The design introduces a new brand equity - an exclamation mark - executed on pack in complementary color tones and featuring an ever-changing dot to designate flavor. From a tomato or beetroot on ketchups, to an egg or avocado on mayos, the dot delivers additional taste cues in a fresh and witty way.