KitKat logo replaced after alarming revelation

It's one of the most recognisable chocolate brands around, but it seems the KitKat logo is about to, in the words of its famous slogan, have a break. After research revealed a shocking statistic about Australian consumers, Nestlé has launched a limited edition version of the KitKat without its logo on the packaging.

The new bar's packaging features a recycling symbol (made of KitKat fingers, of course) in place of the logo, along with an explicit call to recycle said packaging in order to "give the planet a break". Check out our best print ads for more bold advertising examples.