Burger King: Christmas in July

The new Burger King spot is bringing the "Christmas in July" concept to Americans, but it’s less about being festive and more about hastening the end of 2020 which has been crappy to put it mildly.

The spot opens with the rather understated line, “2020 has been a challenging year” and follows customers’ comments who agree that the end of 2020 can’t come soon enough.